Most comics think bombing teaches you more than killing. They're wrong — but not for the reason you'd expect.
The real problem isn't which experience is more valuable. It's that most comedians extract the wrong lessons from both.
I've watched this pattern from the venue side for years. A comic bombs on a Tuesday showcase, spends the next week rewriting their entire set, then wonders why their Thursday spot feels disjointed. Another comic kills at a weekend show, assumes their material is locked, then can't figure out why the same set dies at a different room two weeks later.
Both comics made the same mistake: they trusted their emotional response to the set instead of building a system for understanding what actually happened.
The Problem With How You Process Sets
Here's what most comics do after bombing: they replay the silence in their head, feel the shame, and start changing things. The jokes that got nothing? Cut. The bit that felt awkward? Rewritten. The experimental closer? Gone.
Killing distorts your perception in the opposite direction: it makes everything feel right. When a set destroys, you don't naturally ask which laughs were earned and which were given.
Here's what most comics do after killing: they replay the laughs, feel the validation, and assume the work is done. The setup that got a huge response? Must be perfect. The crowd work that landed? Proof they've got it figured out. The energy in the room? Obviously their doing.
Both responses feel productive. Neither one is.
The comic who bombs is making changes based on pain, not data. The comic who kills is making assumptions based on pleasure, not evidence. And both are building their careers on a foundation of misread signals.
Why Both Experiences Lie to You
Bombing distorts your perception in a specific way: it makes everything feel broken. When a set dies, your brain doesn't conduct a careful analysis of which jokes underperformed. It floods you with a global sense of failure. That bit you've done fifty times that always works? In the post-bomb haze, even that feels suspect.
The danger is overcorrection. Comics who don't understand this pattern throw out material that was actually fine, rewrite premises that weren't the problem, and lose confidence in the parts of their act that were working. They respond to a bad night by dismantling good work.
Killing distorts your perception in the opposite direction: it makes everything feel right. When a set destroys, you don't naturally ask which laughs were earned and which were given. You don't question whether the energy in the room had nothing to do with you. You assume the response means the material is airtight.
The danger here is false confidence. Comics who kill stop examining their sets. They stop noticing which laughs came from genuine joke construction versus crowd energy or alcohol or a hot room that would've laughed at anything. They mistake a great night for a great act.
From managing showcases, I've seen both trajectories end the same way: the comic stops improving. The one who bombs and overcorrects never builds momentum. The one who kills and stops analyzing plateaus without knowing why.
The D.A.T.A. Protocol
What separates comics who actually learn from their sets — good or bad — is a systematic approach to separating signal from noise. Not a vague "reflect on what happened," but a structured protocol that accounts for how your brain lies to you after both experiences.
D.A.T.A. stands for Document, Allow time, Test assumptions, Act on evidence. It's designed to interrupt your emotional response and replace it with information you can actually use.
D — Document (Within 1 hour of your set)
Before you leave the venue, capture raw facts. Not feelings. Not analysis. Just what happened.
Record which jokes you performed and in what order. Note where laughs landed — big, medium, small, silence. Log anything unusual about the room: crowd size, energy level, late show, drunk table, sound issues. Flag anything you changed from your usual set.
Use voice memo, notes app, whatever you'll actually use. Three minutes maximum. You're not writing a journal entry — you're logging data before your memory distorts it.
The rule: no adjectives. Not "the crowd sucked" — instead, "crowd of 15, low energy, Saturday late show." Not "my closer killed" — instead, "closer got sustained laugh, applause break."
A — Allow 24 Hours
No analysis. No rewrites. No decisions about your material. This isn't laziness — it's strategy.
Your brain needs time to stop running the emotional tape. The shame of bombing needs to fade. The high of killing needs to wear off. Until that happens, you can't think clearly about what actually occurred.
What you can do: live your life, do other sets, sleep on it.
What you cannot do: cut jokes, rewrite bits, declare the set a success or failure, tell yourself stories about what it means.
T — Test Your Assumptions
After 24 hours, with your notes in front of you, you analyze — but with specific questions designed to counter how your brain lies to you. The questions are different depending on whether you bombed or killed.
After bombing, ask:
What actually got a response, even small? In most bombing sets, something worked. A line. A moment. A transition. Find the signal before the failure fog erases it.
What was different about this room? Before you blame the material, examine the context. Late show after a long headliner? Corporate crowd that didn't choose to be there? Sound system issues? Some bombs are data about your act. Some bombs are data about the room.
What did I change from my usual set? If you went off-script or tried something new, isolate that variable. One failed experiment doesn't mean your whole set needs work.
What would someone who's seen me kill think happened? This forces perspective. A booker who knows your work would see context, not catastrophe. Adopt their viewpoint before making decisions.
After killing, ask:
What got a bigger response than it deserved? This is the hardest question when you're riding the high, but it's the most important. Some laughs come from joke construction. Some come from crowd energy or a hot room. If you can't tell the difference, you're building false confidence.
What was different about this room? Friday night crowd that came to laugh? Opener who warmed them up perfectly? Drinks flowing for two hours? Some kills are data about your act. Some are data about conditions you can't replicate.
What would this set look like in a harder room? Picture the toughest crowd you've faced — early show, sober, skeptical. Which jokes would still work? Which were getting carried tonight?
Where did I get lucky? Maybe a crowd work moment landed perfectly. Maybe a mistake turned into a callback. Those moments feel like skill in the afterglow, but they're not repeatable.
A — Act on Evidence
Only now do you make decisions — and only decisions supported by your data.
After bombing:
Don't gut your set based on one bad night. Don't rewrite everything that got silence. Don't assume the problem was the material.
Instead: protect what worked. Your data should show at least something that got a response. That's your foundation. Don't let the global sense of failure convince you to tear it down.
Diagnose before you operate. Was it a material problem, a delivery problem, or a room problem? If you rushed your setups because you felt the room slipping — that's delivery. If the jokes landed flat even with good timing — that might be material. If it was a 12-person late show after a 2-hour headliner — that's context. Different diagnoses, different responses.
Run it back before you rewrite. One bomb isn't enough data. If the same material dies in three different rooms with three different contexts, now you have a pattern. Until then, you have one data point.
Change one thing, test, repeat. If you do decide something needs adjustment — one variable at a time. Tighten the setup OR change the punch OR adjust the delivery. Never all three. Otherwise you'll never know what fixed it.
After killing:
Don't assume the work is done. Don't stop examining the set. Don't mistake favorable conditions for locked material.
Instead: validate what actually worked. If the data shows a joke worked because of craft — it stays, it's validated. If the data shows it worked because of conditions — test it in a harder room before trusting it.
Acknowledge the luck. If a moment was lucky, enjoy it, but don't build around it. Don't restructure your set to chase a one-time callback.
Stress-test before you lock. Take the material to a harder room. Early show, sober crowd, unfamiliar venue. What survives that room is actually yours.
Why This Works
The D.A.T.A. Protocol doesn't remove emotion from performing — that's impossible and would probably make you worse. It stops emotion from dictating what you learn.
Bombing should inform your development, not derail it. Killing should encourage you, not blind you. Both experiences contain real information about your material, your delivery, and your stage presence. But that information is buried under emotional noise, and you need a system to extract it.
Most comics spend years learning the wrong lessons from their best and worst nights. The ones who build actual careers figure out how to extract signal from both — and they do it consistently, not just when they remember.
Your next bomb isn't a crisis. Your next kill isn't confirmation. They're both data points. Start treating them that way.
The D.A.T.A. Protocol: Quick Reference
D — Document (Within 1 hour)
Record jokes performed, in order
Note laugh levels: big, medium, small, silence
Log room context: crowd size, energy, show position, anything unusual
Flag any changes from your usual set
Rule: No adjectives. Facts only. Three minutes max.
A — Allow 24 Hours
No analysis, no rewrites, no decisions
Let the emotional tape stop running
Sleep on it, do other sets, live your life
T — Test Your Assumptions (After 24 hours, notes in hand)
If you bombed, ask:
What actually got a response, even small?
What was different about this room?
What did I change from my usual set?
What would someone who's seen me kill think happened?
If you killed, ask:
What got a bigger response than it deserved?
What was different about this room?
What would this set look like in a harder room?
Where did I get lucky?
A — Act on Evidence
After bombing:
Protect what worked — don't dismantle your foundation
Diagnose first: material problem, delivery problem, or room problem?
Run it back before you rewrite — one bomb isn't a pattern
Change one variable at a time, then test
After killing:
Validate what worked through craft vs. conditions
Acknowledge the luck — don't build around unrepeatable moments
Stress-test in a harder room before you lock the material
Alex Brennan deconstructs the architecture of comedy careers. As an industry veteran, she identifies the systems & economic realities that separate sustainable careers from burnout. Her analysis cuts past the romantic mythology of "paying dues" to examine what works: avoid the predictable traps that derail most performers in their first three years. She writes for comics ready to treat their career as a business.


